During Breast Cancer Awareness Month, the Schneck team created a social campaign to raise awareness for the Bras for a Cause Schneck fundraiser. The bra was handcrafted for the social campaign. The concept was spawned from the idea of personal reflection. Reflective surfaces on the bra allow the individual to see herself in the bra because cancer does not discriminate. Cancer affects everyone. Every person at some point or another in life has someone she knows who has battled breast cancer. Additionally, the campaign won a Bronze Aster healthcare award.